Customer and challenges

Wings Capital’s existing website has been facing a few challenges in terms of technical aspects that are affecting the overall customer experience:

1. The site’s loading speed is slow, causing frustration for users and leading to a higher bounce rate.
2. The site is not mobile-responsive, which is a significant issue as an increasing number of users access websites through their mobile devices.
3. The website’s navigation structure is unclear and complicated, making it difficult for customers to find the information they seek.
4. The website lacks proper search engine optimization (SEO) techniques, resulting in poor rankings and reduced visibility to potential clients.

Solutions

To address these challenges, several technical improvements should be implemented in the redesign of Wings Capital’s website. First and foremost, optimizing the site’s performance should be a priority. This can be achieved by compressing images, minifying CSS and JavaScript files, and leveraging browser caching. Secondly, making the website mobile-responsive will ensure it renders well on various devices, providing an optimal browsing experience for all users. A clear, intuitive navigation structure should help users find the information they need easily and quickly.

Implementing proper SEO techniques will improve the website’s search engine ranking and visibility. This includes optimizing meta tags, headings, and URL structures and creating keyword-rich, valuable content. Lastly, consider integrating analytics tools like Google Analytics to track user behavior and make data-driven decisions for further improvements to the site’s performance and user experience.